Karren Rita Brady, Baroness Brady

Karren Brady is a British business executive, politician, and television personality, best known as an aide to Alan Sugar on The Apprentice (BBC One). She is vice-chairman of West Ham United and a member of the House of Lords, recognised as one of the UK’s most influential businesswomen.

Overview

Karren Rita Brady, Baroness Brady's Profile

Karren Brady was born on 4 April 1969 in Edmonton, London. Her father, Terry Brady, was a successful businessman in printing and property, while her mother, Rita, is of Italian heritage.

She left formal education after completing her A-levels and chose not to attend university, instead beginning her career at advertising agency Saatchi & Saatchi before moving into media sales.

At just 23, she became managing director of Birmingham City Football Club, later becoming the youngest managing director of a UK plc and one of the first women to hold such a senior role in football.

In 2010, she became vice-chairman of West Ham United. She joined The Apprentice on BBC One in 2009 as Lord Sugar’s aide, helping assess candidates’ business performance.

Brady was made a life peer in 2014 and now sits in the House of Lords. She lives in London with her husband and children, balancing business, politics, and media work

Quick Facts

1
Shows Hosted

0
Shows Currently Hosting

38
Years Active

2
Awards & Nominations

TV Shows​

A list of television shows hosted by this host, including current programs and previous presenting roles.

Networks

A list of Networks that this host has worked for.

No current networks found.

No past networks found.

Personal Life

Family, relationships and background

  • Marriage Paul Peschisolido from 1995 to (Current spouse)
  • Sophia Peschisolido, a biological child with Paul Peschisolido, born in 1997
  • Paolo Peschisolido, a biological child with Paul Peschisolido, born in 2000

Education

Educational background and qualifications

  • Completed A-Levels at Aldenham School
  • She briefly worked in an advertising agency before joining football club management

Net Worth & Income

Income sources, net worth, and properties.

  • Salary from the executive role at West Ham United
  • Income from the host role on the Apprentice
  • Revenue from book sales including, Strong Woman and Playing to Win
  • Income from other business roles and partnerships
  • Earnings from public speaking and advisory roles

Awards

Awards & recognition

  • NatWest Spirit of Everywoman Award by Everywoman and NatWest (2008)
  • Football Business Award - CEO of the Year (2012)