Adam Beales was born on 11 October 1999 in Derry, Northern Ireland. He grew up in a creative family environment and developed an early interest in video content and entertainment.

He started his YouTube channel at age 12, filming and editing videos from his bedroom. His content focused on pranks, challenges, and lifestyle quickly gained popularity, leading to millions of subscribers and global recognition.

Beales transitioned into television, becoming a presenter on CBBC shows such as The Dog Ate My Homework and later Blue Peter, where he served as the 40th presenter.

In 2022, he began co-hosting Bro’s in Control on CBBC alongside Joe Tasker and his brother Callum Beales. The show features comedic challenges controlled by his younger brother and airs on CBBC and BBC iPlayer.

He continues to live in the UK, working across television, social media, and content creation while collaborating with his family on creative projects.