The CW is an American broadcast network famous for its edgy programming targeting a younger demographic. It was launched in 2006 as a joint venture between CBS Corporation and Warner Bros. Entertainment, merging their predecessor networks UPN and The WB. It aimed to consolidate the programming assets of both struggling entities into a single destination curated for young adult viewers.

For over a decade, the network defined itself through serial dramas targeting the 18–34 demographic, creating pop culture staples like Gossip Girl, The 100, Supernatural, and The Vampire Diaries. It also enjoyed significant success with superhero genre shows, particularly the “Arrowverse” franchise, which featured hits such as Arrow, The Flash, Supergirl, and Legends of Tomorrow. 

In 2022, Nexstar Media Group acquired a controlling 75% stake in the network, marking a dramatic and strategic pivot away from expensive original scripted content. The new leadership refocused the programming towards cost-effective unscripted reality series, imported international dramas, and live sports broadcasting.

Popular unscripted shows on The CW include game shows such as Scrabble (hosted by Craig Ferguson) and Trivial Pursuit (hosted by LeVar Burton), and magic shows such as Masters of Illusion (hosted by Dean Cain). 

The CW also holds broadcast rights for major sporting properties, including the LIV Golf League and ACC college football and basketball games. Additionally, it offers several sports shows, including NASCAR Countdown Live (Carla Gebhart) and CW Football Saturday (Mike Yam).