
Quick facts about the channel
MS NOW is a major American cable television news network known for continuous news coverage and in-depth analysis of politics, world affairs, and current events. The channel provides live reporting, moderated discussions, and expert commentary across its daily lineup.
The news network was launched in 1996 as a joint venture between Microsoft and NBC (then known as MSNBC). It initially focused on rolling news coverage, long-form reporting, and interactive programs, before evolving to include opinion-driven shows featuring liberal commentators. In 2025, the network spun off from NBCUniversal and rebranded as MS NOW, operating under the independent parent company Versant.
MS NOW’s schedule features several flagship shows that mix news reporting with analysis. Popular programs include Morning Joe, which features interviews and political analysis; The Beat with Ari Melber, which provides comprehensive examinations of current affairs; The Briefing with Jen Psaki, which analyzes political stories and trends; and Deadline: White House, which explores political developments.
The network also features well-known journalists, commentators, and on-air personalities. Key talent includes Ari Melber, Jen Psaki, Rachel Maddow, Joe Scarborough, and Alex Witt. MS NOW’s other anchors, correspondents, and contributors also help to add depth to the network’s domestic and global news coverage.